Home › View all posts by Geraldine It’s no secret that I love discovering and collecting new words. And I find it much easier to remember them if I group them into themes. I recently came across two new words about senses that complemented a few I… Like many others, I turned to various creative […]
Like many freelance copywriters, a large portion of my business comes via personal referrals from people I’ve previously worked for – sometimes several years ago. Not surprisingly, word of mouth is considered to be the most effective marketing tool, because… Out of the blue, the thought occurred to me the other day that it’s been […]
Home › Posts tagged business Go on any marketing for small businesses course and you’ll no doubt be told that building up an email list is an essential step to growing your business. So why have I recently deleted my blog subscribers from my website… Would you believe it, but it’s been 21 years since I […]
This time last week I joined some 200 of my peers at Copy Cabana 2017 – the 2nd copywriters’ conference to be held in (not quite so sunny) Bournemouth. The event’s tagline is “Prepare to celebrate the life linguistic”. It certainly delivered on its… The inaugural Copy Cabana copywriting conference held yesterday at Silicon Beach in Bournemouth exceeded all my expectations. […]
Out of the blue, the thought occurred to me the other day that it’s been 18 years – give or take a couple of weeks – since I set up my stall as a freelancer after working in-house for several… So – deep breath – this is it! After blogging for several clients over the past […]
Like many others, I was recently glued to my TV wondering who was going to be crowned MasterChef 2015. As well as making me feel hungry, watching the contestants create culinary masterpieces got me thinking about common idioms and other phrases in English that are linked to cooking. There are actually a lot more than […]
Losing the hammer. Blanking an end. Staying in the house. What on earth does it all mean? It can only be one thing… curling lingo. If, like me, you’ve been enjoying watching the British curling teams in action at the… If you’re a grammar pedant like me, signs like this – or ones advertising CD’s […]
I don’t write books, plays or poems (and probably never will) but I am still a writer. Many famous quotes about writing are as relevant to copywriters as they are to creative writers, because the fundamental art of writing –…
Home › Posts tagged writer Anyone living as I do near to Stratford-upon-Avon will be all too aware that April 23 marked 400 years since the death of William Shakespeare – the world’s most famous playwright. Unlike the Bard, I’m no playwright or poet. But I… Posted in Names, Writing Tagged with: synonyms, writer Whether you’re […]
Home › Posts tagged content As seems customary at this time of year, I’m taking the easy option this week and doing a blog review to see what worked and what didn’t. But instead of having to trawl through my blog’s stats for 2015, the kind people… At this time of year, many people automatically recycle their Christmas […]
Am I just becoming more pedantic as I get older? Or is there a general decline in grammar today? Either way, I’ve recently noticed a rise in basic grammatical mistakes, including the increasingly rampant comma splice. And it’s starting to bug me,… Whilst proofreading several websites and documents recently, one of the common mistakes I came across […]
Like many others, I was recently glued to my TV wondering who was going to be crowned MasterChef 2015. As well as making me feel hungry, watching the contestants create culinary masterpieces got me thinking about common idioms and other… To coincide with the latest series of I’m a Celebrity… Get Me Out Of Here, I thought […]
As yet another fabulous series of Strictly Comes Dancing nears its conclusion (I’m a bit of a fan, in case you were wondering) it seems apt to focus on dancing idioms for the next post in my series. So, without further… Well, it’s certainly all hotting up in the GBBO* tent ahead of this year’s final… […]
Home › Posts tagged synonyms Anyone living as I do near to Stratford-upon-Avon will be all too aware that April 23 marked 400 years since the death of William Shakespeare – the world’s most famous playwright. Unlike the Bard, I’m no playwright or poet. But I… Posted in Names, Writing Tagged with: synonyms, writer Seeing as […]