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October 25, 2025
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business Archives | Every Word Counts

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Home › Posts tagged business

Go on any marketing for small businesses course and you’ll no doubt be told that building up an email list is an essential step to growing your business. So why have I recently deleted my blog subscribers from my website…

Would you believe it, but it’s been 21 years since I decided back in October 1996 to set up my stall as a freelancer? After initially offering four services – copywriting, editing, proofreading and translation – I soon dropped the latter to…

In most industry sectors, employees get sent on various training courses as part of their continuing professional development (CPD). Whether run internally or by external providers, these courses all share something in common. They’re designed to: Enhance your knowledge Help…

October 25, 2025
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Events Archives | Every Word Counts

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This time last week I joined some 200 of my peers at Copy Cabana 2017 – the 2nd copywriters’ conference to be held in (not quite so sunny) Bournemouth. The event’s tagline is “Prepare to celebrate the life linguistic”. It certainly delivered on its…

The inaugural Copy Cabana copywriting conference held yesterday at Silicon Beach in Bournemouth exceeded all my expectations. While it’s still fresh in my mind, I thought I’d share my favourite talks from the day – along with my key takeaways (which may well…

October 25, 2025
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News Archives | Every Word Counts

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Out of the blue, the thought occurred to me the other day that it’s been 18 years – give or take a couple of weeks – since I set up my stall as a freelancer after working in-house for several…

So – deep breath – this is it! After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

Posted in Blogging, News Tagged with: blog

October 25, 2025
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Savvy Technology Writing Warwickshire | Every Word Counts

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As the manager or owner of a technology business you may be wondering how a freelance copywriter could write effectively about your ‘baby’. After all, I can’t possibly share the in-depth knowledge and industry insights you’ve acquired over the years.

However, it’s often beneficial to get a non-specialist to write content about technical products or services. I’m far less likely to use unnecessary jargon, business buzzwords or overcomplicated explanations. As a result, you’ll be able to provide content that your customers will actually ‘get’.

Whether writing about cloud computing or cutting-edge communications, I’m used to totally immersing myself in the subject. I can then produce the essential information in clear, concise, user-friendly language. 

Recent technology projects have involved:

  • Data consultancy
  • Data migration
  • IT/managed services
  • Motion control systems
  • Non-destructive testing
  • Road/rail communications
  • Software development
  • Turf management solutions

For a fresh perspective on your technical content, get in touch and let’s talk. I’d be happy to show you what I’ve produced for other technology businesses. And to discuss what I can do for yours…

Other sectors

Organisations offering professional or financial services require a wealth of content that is factually correct, well written and easily understood. Find out more ↦

The requirement for copy within this dynamic sector is fairly universal: it needs to be alluring and informative – with a compelling call to action. Find out more ↦

Companies operating in this highly competitive sector need to stand out from the crowd through the use of interesting, engaging and persuasive content. Find out more ↦

October 24, 2025
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Culinary linguistics: 17 idioms about cooking

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Like many others, I was recently glued to my TV wondering who was going to be crowned MasterChef 2015. As well as making me feel hungry, watching the contestants create culinary masterpieces got me thinking about common idioms and other phrases in English that are linked to cooking.

There are actually a lot more than I originally thought, so here’s a selection for your delectation…

Idioms about cooking to tickle your taste buds

Cooking on gas = making good progress and likely to succeed (gas being faster, easier and cleaner to cook with than a wood stove)

Cut and dried = a situation, issue or idea that’s completely settled or decided (the distinction was originally made between the ‘cut and dried’ herbs from herbalists’ shops and living herbs)

Flash in the pan = something which disappoints by failing to deliver anything of value, despite a showy beginning

Half-baked ideas = ideas that haven’t been thought through properly

It (all) boils down to = reducing a problem to its basic elements (based on the fact that a boiling liquid reduces in volume and becomes more concentrated as it evaporates)

On a knife-edge = in a tense situation, especially one that’s finely balanced between success and failure

On a plate = with little or no effort from the person concerned (usually used in conjunction with to hand or give)

To boil over = when someone can’t control their anger and starts to argue or fight (opposite of Simmer down)

To cook the books = falsify a company’s financial accounts

To cook someone’s goose = ruin someone’s plans or cause someone’s downfall (a goose used to be cherished and fattened up for a special occasion, so cooking and eating it prematurely would spoil the planned feast)

To curry favour = attempt to ingratiate oneself with someone through flattery

To grill someone = question someone without letting up

To jump out of the frying pan into the fire = go from a bad situation to an even worse one

To simmer down = become calm (opposite of Boil over)

To stew or be in a stew = be mentally agitated

To stir the pot = deliberately raise tension/emotion

To turn up the heat = intensify pressure or criticism on somebody/something

Pay heed to these proverbs

As well as numerous idioms about cooking, there are also a few proverbs. Proverbs are short, pithy sayings that express a traditionally held truth. Usually metaphorical, they often offer advice.

A watched pot never boils = time feels longer when you’re waiting for something to happen

If you can‘t stand the heat, get out of the kitchen = if you can’t cope, leave the work to someone who can

It’s no use crying over spilt milk = there’s no point being upset about something that happened in the past

Too many cooks spoil the broth = if too many people are involved in a task or activity, it may actually turn out worse

If this collection of idioms about cooking has whet your appetite for more, check out my other posts in the series. Meanwhile I’d love to know if I’ve missed out your favourite cooking idiom.

(chef image courtesy of Stuart Miles / curry image courtesy of tiramisustudio via Freedigitalphotos.net)

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October 24, 2025
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Guides Archives | Every Word Counts

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Losing the hammer. Blanking an end. Staying in the house. What on earth does it all mean? It can only be one thing… curling lingo. If, like me, you’ve been enjoying watching the British curling teams in action at the…

If you’re a grammar pedant like me, signs like this – or ones advertising CD’s For Sale – will most likely make your toes curl and set your teeth on edge. Yet the majority of people have become so used to…

The English language is positively brimming with acronyms, such as ASAP, B2B, FAQ and TLC. And OMG, don’t even get me started on text speak, like BRB, LOL, ROFL et al! But did you know that what many people refer…

October 24, 2025
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writer Archives | Page 2 of 2 | Every Word Counts

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I don’t write books, plays or poems (and probably never will) but I am still a writer. Many famous quotes about writing are as relevant to copywriters as they are to creative writers, because the fundamental art of writing –…

October 24, 2025
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writer Archives | Every Word Counts

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Home › Posts tagged writer

Anyone living as I do near to Stratford-upon-Avon will be all too aware that April 23 marked 400 years since the death of William Shakespeare – the world’s most famous playwright. Unlike the Bard, I’m no playwright or poet. But I…

Posted in Names, Writing Tagged with: synonyms, writer

Whether you’re after stocking fillers for teenage students, a Secret Santa present for an office colleague or something special for a full-time writer, you can find loads of gorgeous gift ideas for writers, readers and literature fans online. Here are a few…

Ever find yourself with a burning grammatical question whilst away from your desk? Or need to settle a linguistic debate, such as whether to hyphenate coordinate? If so, help is at hand courtesy of a new writers’ app from London-based writing and…

October 24, 2025
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content Archives | Every Word Counts

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Home › Posts tagged content

As seems customary at this time of year, I’m taking the easy option this week and doing a blog review to see what worked and what didn’t. But instead of having to trawl through my blog’s stats for 2015, the kind people…

At this time of year, many people automatically recycle their Christmas tree, greetings cards and wrapping paper. Some even repurpose cards into gift tags to use next year (I did it once, but keep forgetting to use them!). But have you thought…

The world of freelance copywriting has undergone huge changes since I began back in October 1996 (was it really that long ago?). It didn’t happen overnight though; it’s been a gradual process over many years. Overall, the changes have been…

October 24, 2025
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commas Archives | Every Word Counts

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Am I just becoming more pedantic as I get older? Or is there a general decline in grammar today? Either way, I’ve recently noticed a rise in basic grammatical mistakes, including the increasingly rampant comma splice. And it’s starting to bug me,…

Whilst proofreading several websites and documents recently, one of the common mistakes I came across involved conjunctions. Seeing as I haven’t written a grammar-related blog post for a while, I thought it would make a good topic for this week’s…

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