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I’ve recently noticed a growing trend of people misusing – or, to be precise, failing to use – apostrophes in expressions of time. It seems to be fairly widespread, ranging from emails and newsletter content to blog posts and social media updates. I don’t know if it’s due to laziness, a general lack of understanding […]
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Seeing as a large number of schoolchildren in the UK are currently in the midst of external exams – whether that’s GCSEs, AS levels or A2s – a blog post covering idioms about exams seemed to be the obvious contender for the next in my series. As you would expect, most of the sayings in this […]
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After visiting two delightful gardens last weekend – one belonging to the National Trust and a private one open under the National Gardens Scheme – I was inspired to research gardening idioms for this week’s post. As with most idiomatic phrases in English, few gardening idioms have anything to do with things that grow in […]
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We Brits talk about the weather a lot. It dominates our everyday conversations and is always a reliable opener for small talk. It’s not surprising, therefore, that a number of weather-related idioms have crept into the English language over the years. As a word nerd and linguist, I enjoy finding out where words and phrases […]
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As the final of this year’s Eurovision hits our screens tonight, I thought it would be apt to focus attention on English sayings that include a reference to a European country, city, nationality or language. So let’s kick off this post on European sayings with three Dutch ones… Double Dutch One way to insult someone is […]
Following the historic EU referendum result, I keep hearing – and reading – that “the UK is leaving Europe”. Or that “Britain is leaving the EU”. Both of these statements are, in fact, incorrect. And difficult for a pedant like me to ignore. You see, it’s all a question of terminology… Great Britain / UK / British […]
As you may know, I’m rather partial to words. I enjoy reading them, writing them, playing with them, learning about their origin and discovering new ones. So, seeing as I’ve already written a blog post with my favourite quotes about writing, it seems only right to also do one on quotations about words – both of […]
It’s no secret that I love discovering and collecting new words. And I find it much easier to remember them if I group them into themes. I recently came across two new words about senses that complemented a few I already knew, especially as they all share a connection with nature. Some are English words, […]
Copywriting Effective copywriting will ensure that each and every word works hard for you, compelling the audience to take your desired action. Find out more ↦ SEO copywriting SEO copywriting has to achieve a fine balance between addressing the very different needs of human visitors and the search engines. Find out more ↦ Copy editing […]
Maybe you have a clear idea of what it is you want your marketing material to say, but don’t necessarily know how to put it into ‘proper English’ or ‘marketing speak’. Copywriting may not be your forte, even though you’re the expert on your business. Perhaps you simply don’t have the time. This is where I […]
My recent adventure on the high seas (well, the North Sea to be precise) got me thinking about the numerous nautical idioms that permeate the English language. As an island nation, Britain has a rich maritime heritage. Our reliance on the sea for trading purposes resulted in a wealth of mariners’ lingo – much of […]
In today’s increasingly busy online marketplace, SEO copywriting must balance the very different needs of the human visitor with those of the search engine spiders. To be effective, content has to be relevant, useful and persuasive. Relevance here is key, as Google favours content that matches user intent. Although the use of appropriate keywords is still […]