business Archives | Page 2 of 2 | Every Word Counts

Like many freelance copywriters, a large portion of my business comes via personal referrals from people I’ve previously worked for – sometimes several years ago. Not surprisingly, word of mouth is considered to be the most effective marketing tool, because…

Out of the blue, the thought occurred to me the other day that it’s been 18 years – give or take a couple of weeks – since I set up my stall as a freelancer after working in-house for several…