Whether yours is a small business or a large company, the simple fact is that you should be blogging. Customers and prospects like blogs, provided that the content is well written, original and relevant to your business. It should also address their interests and answer their needs, rather than be a platform for self promotion. What’s […]
Home › Posts tagged talks This time last week I joined some 200 of my peers at Copy Cabana 2017 – the 2nd copywriters’ conference to be held in (not quite so sunny) Bournemouth. The event’s tagline is “Prepare to celebrate the life linguistic”. It certainly delivered on its… The inaugural Copy Cabana copywriting conference held yesterday at Silicon Beach in […]
Home › Archive for Writing › Page 2 Every now and then I undertake a large proofreading job, such as a manual or an annual report. The most recent was a meaty 90,000-word operations manual. What I’ve noticed is that the same writing mistakes crop up time and… One of the questions I’m often asked […]
Home › Archive for Writing Like many others, I turned to various creative pursuits for a welcome distraction during lockdown. One of these was rediscovering a favourite childhood pastime: jigsaws. Not only has this helped take my mind off other things these past few months,… Introducing the first in a new series of mini blog […]
Home › Posts tagged words It’s no secret that I love discovering and collecting new words. And I find it much easier to remember them if I group them into themes. I recently came across two new words about senses that complemented a few I… As a standalone word, a graph is a diagram showing […]
Home › Posts tagged punctuation Am I just becoming more pedantic as I get older? Or is there a general decline in grammar today? Either way, I’ve recently noticed a rise in basic grammatical mistakes, including the increasingly rampant comma splice. And it’s starting to bug me,… As writers we’re often encouraged to keep things short and […]
Home › View all posts by Geraldine It’s no secret that I love discovering and collecting new words. And I find it much easier to remember them if I group them into themes. I recently came across two new words about senses that complemented a few I… Like many others, I turned to various creative […]
Like many freelance copywriters, a large portion of my business comes via personal referrals from people I’ve previously worked for – sometimes several years ago. Not surprisingly, word of mouth is considered to be the most effective marketing tool, because… Out of the blue, the thought occurred to me the other day that it’s been […]
Home › Posts tagged business Go on any marketing for small businesses course and you’ll no doubt be told that building up an email list is an essential step to growing your business. So why have I recently deleted my blog subscribers from my website… Would you believe it, but it’s been 21 years since I […]
This time last week I joined some 200 of my peers at Copy Cabana 2017 – the 2nd copywriters’ conference to be held in (not quite so sunny) Bournemouth. The event’s tagline is “Prepare to celebrate the life linguistic”. It certainly delivered on its… The inaugural Copy Cabana copywriting conference held yesterday at Silicon Beach in Bournemouth exceeded all my expectations. […]
Out of the blue, the thought occurred to me the other day that it’s been 18 years – give or take a couple of weeks – since I set up my stall as a freelancer after working in-house for several… So – deep breath – this is it! After blogging for several clients over the past […]
Like many others, I was recently glued to my TV wondering who was going to be crowned MasterChef 2015. As well as making me feel hungry, watching the contestants create culinary masterpieces got me thinking about common idioms and other phrases in English that are linked to cooking. There are actually a lot more than […]
Losing the hammer. Blanking an end. Staying in the house. What on earth does it all mean? It can only be one thing… curling lingo. If, like me, you’ve been enjoying watching the British curling teams in action at the… If you’re a grammar pedant like me, signs like this – or ones advertising CD’s […]
I don’t write books, plays or poems (and probably never will) but I am still a writer. Many famous quotes about writing are as relevant to copywriters as they are to creative writers, because the fundamental art of writing –…