Home › Posts tagged copywriter › Page 3 Unless you’ve been hiding under a rock, you’ve probably noticed that The X Factor is back on our screens for its 12th series. Love it or hate it – I’m a fan but not an addict – the show still… After much deliberation and soul-searching (well, procrastination […]

Home › Archive for Freelancing › Page 3 To coincide with the latest series of I’m a Celebrity… Get Me Out Of Here, I thought it would be fun to compare life as a copywriter to that of a participant on this popular reality TV show. Drawing on my 18… Out of the blue, the thought occurred […]

Back in the ‘old days’ it was simple. If you wanted to speak to a friend, you picked up the phone and dialed their number. On a landline. But these days you have to choose from an overwhelming array of… Go on any marketing for small businesses course and you’ll no doubt be told that […]

Home › Posts tagged freelancer › Page 3 Following hot on the heels of National Freelancers’ Day here in the UK, this week’s post aims to dispel a few common myths about freelancing and the freelance lifestyle… Myth #1: Working from home is so easy As anyone who works from… Out of the blue, the thought occurred […]

Home › Archive for Tips › Page 3 Than or then? These two words might look – and even sound – quite similar, but every day I see people mix them up. Not only is this a grammatical howler, but it can also give a totally different meaning to their sentence.… Posted in Grammar, Tips Tagged with: than, […]

Have you ever met someone whose surname was a perfect fit for the job they do? Or, indeed, an unfortunate pairing such as a goalkeeper called Dropsy*? I’ve been pondering writing about this subject for a while, inspired by Mr Macro –… Most people are familiar with acronyms, homonyms, pseudonyms and synonyms. But there are several other words […]

Home › Posts tagged copywriting › Page 3 You might not realise it, but the work of copywriters infiltrates every facet of our daily lives – from TV adverts and promotional flyers through the door to website content and instruction booklets. Yet many people still don’t really know what… Following on from Part 1 last week, […]

Home › Archive for Idioms › Page 3 Now that the clocks have gone forward, I think it’s safe to say that spring has well and truly arrived. Even if the weather here in the UK doesn’t appear to have received the memo! Not surprisingly, a blog post… As yet another fabulous series of Strictly […]

You know that idiom that refers to comparing yourself to your neighbours as a benchmark for social class or material wealth? Whereby failure to ‘keep up’ with their practices or possessions is perceived as evidence of socio-economic or cultural inferiority.… Inspired by the OVO Energy Tour of Britain 2018 cycle race, which whizzed through leafy […]

Home › Posts tagged sayings › Page 3 Well, it’s certainly all hotting up in the GBBO* tent ahead of this year’s final… Hopefully there won’t be a soggy bottom in sight! The art of baking covers a wide range of culinary delights, from bread, cakes and biscuits… Posted in Idioms Tagged with: baking, cake, […]

Home › Posts tagged words › Page 3 Than or then? These two words might look – and even sound – quite similar, but every day I see people mix them up. Not only is this a grammatical howler, but it can also give a totally different meaning to their sentence.… Posted in Grammar, Tips Tagged with: than, […]

This week marked the centenary of the start of the First World War on 4th August 1914. Although none of the brave soldiers who took part are with us any more, their legacy lives on in countless ways, including social… Posted in Language Tagged with: lingo, phrases, words, WW1

Whilst proofreading several websites and documents recently, one of the common mistakes I came across involved conjunctions. Seeing as I haven’t written a grammar-related blog post for a while, I thought it would make a good topic for this week’s… The humble apostrophe may be small and trivial to some, but its correct usage brings […]

You know that idiom that refers to comparing yourself to your neighbours as a benchmark for social class or material wealth? Whereby failure to ‘keep up’ with their practices or possessions is perceived as evidence of socio-economic or cultural inferiority.… Inspired by the OVO Energy Tour of Britain 2018 cycle race, which whizzed through leafy […]