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I’ve a confession: this is my first blog post in six weeks. And only my fifth this year. I know that doesn’t exactly sound like a heinous crime, even for a freelance copywriter. And I very much doubt if anyone…

If you’re confused by terms like “PPC” and “CTR” – and completely baffled by “tags” and “bounce rates” – this beginner’s guide to key SEO terms is for you. Whether you’re a small business owner with your own website or you…

Posted in SEO Tagged with: glossary, SEO, terminology, terms

The world of freelance copywriting has undergone huge changes since I began back in October 1996 (was it really that long ago?). It didn’t happen overnight though; it’s been a gradual process over many years. Overall, the changes have been…