As someone who loves social media and cakes, I enjoyed this recent article on PR Daily featuring four fabulous social network-inspired creations. And it got me thinking: what word or writing-related edibles are out there? The answer is loads. Here’s a small selection of yummy looking cakes and cookies that I found over on Pinterest […]

Home › Testimonial › Sara Carnduff, Marketing Manager, telent Technology Services I’ve known Geraldine for years and she really knows her stuff. Have been using her for some new projects recently and as well as great copywriting, she’s extremely easy to work with. Sara Carnduff, Marketing Manager, telent Technology Services Related Posted in Uncategorised

Every now and then I undertake a large proofreading job, such as a manual or an annual report. The most recent was a meaty 90,000-word operations manual. What I’ve noticed is that the same writing mistakes crop up time and… The hyphen may be small, but its presence – or absence – in a word […]

Would you believe it, but it’s been 21 years since I decided back in October 1996 to set up my stall as a freelancer? After initially offering four services – copywriting, editing, proofreading and translation – I soon dropped the latter to…

Most people are familiar with acronyms, homonyms, pseudonyms and synonyms. But there are several other words with the suffix –onym that I’ve only recently discovered. As a linguist and bit of a word nerd, my natural instinct is to investigate further whenever I come across an unfamiliar word or a new grammatical term. My plan is […]

In most industry sectors, employees get sent on various training courses as part of their continuing professional development (CPD). Whether run internally or by external providers, these courses all share something in common. They’re designed to: Enhance your knowledge Help…

Back in the ‘old days’ it was simple. If you wanted to speak to a friend, you picked up the phone and dialed their number. On a landline. But these days you have to choose from an overwhelming array of…

I’ve blogged on the subject of names a few times. But thus far I’ve neglected to cover the singular most important one to me: my own. So this post aims to put that right. Even if it is a little indulgent. In case you’re wondering, Geraldine is pronounced [JER-əl-deen]. I’ve never actually had a problem with people […]

Like most businesses today you’re probably already active on social media, whether it’s a well-established platform like Facebook, Twitter and LinkedIn or one of the newer sites such as Instagram and reddit. Or maybe you’re teetering on the edge, conscious that you’re missing out but not quite sure how to join the ‘social media party’? Either way, to […]

You might not realise it, but the work of copywriters infiltrates every facet of our daily lives – from TV adverts and promotional flyers through the door to website content and instruction booklets. Yet many people still don’t really know what copywriters are or what they do… First off, what copywriters don’t do Often, when I’m […]

Following on from Part 1 last week, which looked at changes to the type of work I do and my client base, this post explores the major impact that technology has had on my freelance copywriting services – mostly for the better… Remote working The advent of emails, conference calls and Skype has largely eliminated the need […]

Go on any marketing for small businesses course and you’ll no doubt be told that building up an email list is an essential step to growing your business. So why have I recently deleted my blog subscribers from my website…

Whether you’re after stocking fillers for teenage students, a Secret Santa present for an office colleague or something special for a full-time writer, you can find loads of gorgeous gift ideas for writers, readers and literature fans online. Here are a few…

Cute, but not from Guinea or a pig As any non-native speakers learning English as a second language soon discover, English is a funny language! Not only has its vocabulary derived from several European language families, but there are also numerous paradoxes and inconsistencies that are a real test of anyone’s linguistic ability. So, without further ado, […]