Or perhaps your content was written in a language other than English and then translated by a non-native English speaker? So it’s technically correct, but doesn’t sound quite right. In each of these situations, your copy would benefit from editing by a professional copy editor, who can step back and critique objectively. Drawing on my strong grasp of the […]
This week’s blog post was inspired by an email I received from a work contact. After recently leaving an in-house position, she’s now dipping her toes into the world of freelancing. So she asked if I had any advice for people starting out or thinking about going freelance. Drawing on my personal experience, I came up with several freelancing tips […]
If you’re confused by terms like “PPC” and “CTR” – and completely baffled by “tags” and “bounce rates” – this beginner’s guide to key SEO terms is for you. Whether you’re a small business owner with your own website or you work in a large marketing department, it’s essential these days to be au fait with […]
Do you ever wonder what job or profession you might be doing now if your career had taken a different direction? Perhaps if you’d got better grades at school or had accepted job offer A versus job offer B? From… As well as enabling me to practise my rusty German, a recent trip to Berlin […]
A recent online chat with a graphic designer in Bristol (near my home town of Bath) reminded me of the different names we use for everyday objects. In this case it was footwear. Or, to be precise, canvas shoes. A dap…
A recent online chat with a graphic designer in Bristol (near my home town of Bath) reminded me of the different names we use for everyday objects. In this case it was footwear. Or, to be precise, canvas shoes. A dap by any other name He’d posted a photo of some rather snazzy canvas lace-ups, which […]
Losing the hammer. Blanking an end. Staying in the house. What on earth does it all mean? It can only be one thing… curling lingo. If, like me, you’ve been enjoying watching the British curling teams in action at the Winter Olympics, you can’t fail to have noticed the weird terminology used in the sport. […]
Inspired by the OVO Energy Tour of Britain 2018 cycle race, which whizzed through leafy Warwickshire this week, I thought I’d check to see how many cycling phrases, idioms or other expressions I could find. Quite a few, as it turns out. Admittedly one or two are somewhat tenuous, because they could apply to other sports […]
I don’t write books, plays or poems (and probably never will) but I am still a writer. Many famous quotes about writing are as relevant to copywriters as they are to creative writers, because the fundamental art of writing – and the trials and tribulations involved – is the same for both. Here are a […]
If you’re a grammar pedant like me, signs like this – or ones advertising CD’s For Sale – will most likely make your toes curl and set your teeth on edge. Yet the majority of people have become so used to…
Most people will be familiar with the terms gaggle of geese, litter of puppies, pride of lions and school of dolphins. Yet there are many other collective nouns for animals – known as “terms of venery” – that are less…
One of the many differences between British English and American English that’s always intrigued me is autumn vs. fall. We use winter, spring and summer on both sides of the pond. Yet we can’t seem to agree what to call this time of the year. So now that autumn has officially begun, I thought I’d do a bit of […]
Today is International Left-Handers Day, which was first celebrated in 1992 to promote awareness of left-handedness. From scissors and cooking utensils to musical instruments and computer mice, left-handed people are disadvantaged as they constantly adapt to a right-handed world. And…
Geraldine had the flexibility to understand what we were trying to convey and find a way of doing so in a succinct, polished and effective way – a true wordsmith. Sally Dhillon, Career-Mums Related Posted in Uncategorised