You might not realise it but the work of copywriters infiltrates our everyday lives – from TV adverts and flyers through the door to website content and instruction booklets. Yet many people still don’t really know what copywriters are or what they do…

First off, what we don’t do

Often, when I’m asked what I do for a living and I reply that I’m a copywriter, the other person assumes that I’m involved in legal work. I then have to explain that a copywriter has nothing to do with copyright (i.e. the exclusive right to publish, perform, film or record literary, artistic or musical material).

This is one of the most common misconceptions about copywriters as the words sound the same, but are spelt differently and have completely different meanings. Even my own brother thought that that’s what I did for several years until it came up in conversation one day and I was able to put him straight!

Alternatively, I receive a completely blank look. Simply saying I write copy doesn’t really help either, as a lot of people don’t understand what that means.

Of course, the easy option would be to just say I’m a writer but then people would assume I write fiction, which is a completely different kettle of fish.

What then is copywriting?

Copywriting is the use of words (copy) to promote a product, service, event, person, business or opinion.

But not all copywriters are alike. Some work in-house, whereas others – like me – are freelancers, working for several clients and on multiple projects simultaneously.

Some copywriters choose to specialise, for example, writing catchy straplines, corporate speeches or technical documents; others take a more general approach and write a broad range of sales and marketing material, such as brochures, web content, newsletters, case studies, blogs etc. SEO copywriters offer a different kind of speciality, combining effective writing skills with an understanding of search engine optimisation techniques and the web user journey.

However, regardless of the subject matter, the format, the media, the audience or the tone of voice, all copywriters share one thing in common: we all work with words, tinkering with them and manipulating them to achieve the desired result.

Words are our bread and butter – and we wouldn’t have it any other way!

(image via)

Related

So – deep breath – this is it!

After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

And what better time to do so than the relaunch of my website?

However, I have to admit to being both excited and scared by the prospect!

On the one hand I’m looking forward to the freedom of being able to choose exactly what I blog about – rather than the topic being ‘dictated’ by a client – and have been jotting down all sorts of ideas for suitable posts.

On the other, I’m all too aware that many new bloggers begin to flounder after the first few months when they run out of steam.

I have no doubt that it won’t always be plain sailing, but I’m determined to make it a success and aim to learn along the way – hopefully improving my technique as I go.

My main objective is to stay afloat and to keep moving forwards. But I’d rather not navigate the choppy waters alone, so please feel free to join me for the ride and share with any others who might care to tag along!

So – deep breath – this is it!

After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

And what better time to do so than the relaunch of my website?

However, I have to admit to being both excited and scared by the prospect!

On the one hand I’m looking forward to the freedom of being able to choose exactly what I blog about – rather than the topic being ‘dictated’ by a client – and have been jotting down all sorts of ideas for suitable posts.

On the other, I’m all too aware that many new bloggers begin to flounder after the first few months when they run out of steam.

I have no doubt that it won’t always be plain sailing, but I’m determined to make it a success and aim to learn along the way – hopefully improving my technique as I go.

My main objective is to stay afloat and to keep moving forwards. But I’d rather not navigate the choppy waters alone, so please feel free to join me for the ride and share with any others who might care to tag along!

So – deep breath – this is it!

After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

And what better time to do so than the relaunch of my website?

However, I have to admit to being both excited and scared by the prospect!

On the one hand I’m looking forward to the freedom of being able to choose exactly what I blog about – rather than the topic being ‘dictated’ by a client – and have been jotting down all sorts of ideas for suitable posts.

On the other, I’m all too aware that many new bloggers begin to flounder after the first few months when they run out of steam.

I have no doubt that it won’t always be plain sailing, but I’m determined to make it a success and aim to learn along the way – hopefully improving my technique as I go.

My main objective is to stay afloat and to keep moving forwards. But I’d rather not navigate the choppy waters alone, so please feel free to join me for the ride and share with any others who might care to tag along!

So – deep breath – this is it!

After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

And what better time to do so than the relaunch of my website?

However, I have to admit to being both excited and scared by the prospect!

On the one hand I’m looking forward to the freedom of being able to choose exactly what I blog about – rather than the topic being ‘dictated’ by a client – and have been jotting down all sorts of ideas for suitable posts.

On the other, I’m all too aware that many new bloggers begin to flounder after the first few months when they run out of steam.

I have no doubt that it won’t always be plain sailing, but I’m determined to make it a success and aim to learn along the way – hopefully improving my technique as I go.

My main objective is to stay afloat and to keep moving forwards. But I’d rather not navigate the choppy waters alone, so please feel free to join me for the ride and share with any others who might care to tag along!

So – deep breath – this is it!

After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

And what better time to do so than the relaunch of my website?

However, I have to admit to being both excited and scared by the prospect!

On the one hand I’m looking forward to the freedom of being able to choose exactly what I blog about – rather than the topic being ‘dictated’ by a client – and have been jotting down all sorts of ideas for suitable posts.

On the other, I’m all too aware that many new bloggers begin to flounder after the first few months when they run out of steam.

I have no doubt that it won’t always be plain sailing, but I’m determined to make it a success and aim to learn along the way – hopefully improving my technique as I go.

My main objective is to stay afloat and to keep moving forwards. But I’d rather not navigate the choppy waters alone, so please feel free to join me for the ride and share with any others who might care to tag along!

So – deep breath – this is it!

After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

And what better time to do so than the relaunch of my website?

However, I have to admit to being both excited and scared by the prospect!

On the one hand I’m looking forward to the freedom of being able to choose exactly what I blog about – rather than the topic being ‘dictated’ by a client – and have been jotting down all sorts of ideas for suitable posts.

On the other, I’m all too aware that many new bloggers begin to flounder after the first few months when they run out of steam.

I have no doubt that it won’t always be plain sailing, but I’m determined to make it a success and aim to learn along the way – hopefully improving my technique as I go.

My main objective is to stay afloat and to keep moving forwards. But I’d rather not navigate the choppy waters alone, so please feel free to join me for the ride and share with any others who might care to tag along!

So – deep breath – this is it!

After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

And what better time to do so than the relaunch of my website?

However, I have to admit to being both excited and scared by the prospect!

On the one hand I’m looking forward to the freedom of being able to choose exactly what I blog about – rather than the topic being ‘dictated’ by a client – and have been jotting down all sorts of ideas for suitable posts.

On the other, I’m all too aware that many new bloggers begin to flounder after the first few months when they run out of steam.

I have no doubt that it won’t always be plain sailing, but I’m determined to make it a success and aim to learn along the way – hopefully improving my technique as I go.

My main objective is to stay afloat and to keep moving forwards. But I’d rather not navigate the choppy waters alone, so please feel free to join me for the ride and share with any others who might care to tag along!

So – deep breath – this is it!

After blogging for several clients over the past year or so, and reading A LOT of blogs by other copywriters and experienced bloggers, it’s time to dive in and start my own…

And what better time to do so than the relaunch of my website?

However, I have to admit to being both excited and scared by the prospect!

On the one hand I’m looking forward to the freedom of being able to choose exactly what I blog about – rather than the topic being ‘dictated’ by a client – and have been jotting down all sorts of ideas for suitable posts.

On the other, I’m all too aware that many new bloggers begin to flounder after the first few months when they run out of steam.

I have no doubt that it won’t always be plain sailing, but I’m determined to make it a success and aim to learn along the way – hopefully improving my technique as I go.

My main objective is to stay afloat and to keep moving forwards. But I’d rather not navigate the choppy waters alone, so please feel free to join me for the ride and share with any others who might care to tag along!

Call 07789 147542 or email
[email protected]

Recent clients include:

Agencies

AlphaQuad

Aura Creative

Bes Marketing

Freelance Copy

Net Visibility Web Marketing

Whitefoot-Forward PR

B2B

AGCO Parts

Area Interiors

China Tech Sourcing

Entota

Lindsay Surfacing

Spanish Food Solutions

Telstra International

 B2C

The Craft Company

Green Electrical & Maintenance Services

Simple Health & Beauty

Succulento

Totally Media

Please contact me if you would like
to see some samples of my work.

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