October 2013

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Like most businesses today you are probably already active on one or more social media platforms’ whether it’s an established site like Twitter, Facebook, LinkedIn and Google+ or one of the newcomers like Pinterest.

Or maybe you are teetering on the edge, conscious that you’re missing out somehow but not sure how to join the ‘social media party’?

Either way, to engage effectively with your ‘followers’, ‘fans’, ‘contacts’ or ‘friends’ (most of whom are your customers or potential customers) requires time and effort, sprinkled with more than a touch of imagination.

And with content marketing the new buzzword it is even more important than before to keep your content fresh, regularly updated and, above all, interesting.

This is where I can help by providing affordable copywriting support tailored to meet your social media requirements. My recent experience includes: creating a ‘library’ of product-related tweets drawn from existing marketing material, writing a biography for use on LinkedIn, setting up a Facebook business page and adapting media releases into corporate blogs.

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Keyword density is important when copywriting for SEO but it is not the be-all-and-end-all; a key objective for an SEO copywriter is to write content that is relevant, useful and persuasive. Above all, it needs to read well.

There is no point simply trying to shoehorn in as many targeted keywords and phrases as possible if it results in stilted, unnatural-

sounding English.

The search engines certainly won’t be fooled and the disillusioned visitor will quickly reach for the Back button, taking their business elsewhere.

My solid experience as an SEO copywriter will help ensure that your web content does exactly what it should, increasing both your rankings and your revenue – by making sure
that every word counts!

I am able to write optimised web content for any subject matter, whether technical or consumer based. SEO copywriting clients to date
have ranged from a global managed network services provider to a manufacturer of skincare products – and almost everything in between!

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However many times you reread your
own words, the chances are that you’ll still see what you wanted to write rather than what you actually wrote.

This is when it pays to use the services of a professional proofreader, because first impressions really do count. Using a proofreading service is only a small outlay but it can make a huge difference to the way in which your company is perceived.

As an experienced and qualified freelance proofreader I will be able to check your words with an objective
and fresh pair of eyes. I am equally comfortable proofreading marketing collateral, such as websites and newsletters, as with more technically challenging documents like user manuals and service guides.

As part of my proofreading services, I also offer website validation. In addition to regular proofreading

of your web content – spotting any spelling mistakes, typos, inconsistencies or grammatical errors – this involves following every link and tab so that any glitches can be ironed out before you go live. The service is also available for existing sites.

If your requirements extend beyond those provided by a proofreader, please check out my editing or copywriting services.

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[email protected]

Words can be persuasive, informative, educational or even amusing. But you only have a few seconds to capture the reader’s attention and convey
your message. So whatever function your words need to perform, every word counts.

My wide-ranging editorial services can help ensure that each and every word works hard for you – connecting to your target audience in an engaging

and user-friendly fashion.

Have a browse to find out how
your business can benefit from the specialist freelance writing and editorial services offered. Then email or phone me to discuss your particular requirements.

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[email protected]

Maybe you have a clear idea of what it is you want your marketing material to say, but don’t necessarily know how to put it into ‘proper English’ or ‘marketing speak’. Writing may not be your forte, even though you are the expert on your business. Quite possibly you simply do not

have the time!

This is where I can help. As an experienced copywriter I can take your raw words and hone them into professionally crafted copy that

appeals to your target audience.
Or I can start with a completely blank piece of paper. The choice is yours.

Over the years I have produced copy
in a variety of formats for a broad spectrum of products and services for both business and consumer audiences.

This list is not meant to be exhaustive. If you need something writing that is not mentioned, please just ask!

For optimised copy that is search engine friendly, take a look at my SEO copywriting services.

My copywriting service includes:

• Website content
• Brochures & leaflets
• Newsletters (online or offline)
• E-mailers
• Sales letters
• Adverts
• Product fact sheets
• Customer user guides
• Articles
• Case studies
• Press releases
• Biographies

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[email protected]

In either scenario your copy would benefit from editing, preferably by a professional copy editor who can

step back and critique objectively.

Drawing on my knowledge of marketing, together with my strong grasp of the English language, I am able to fine tune your words into polished copy that reads fluently,

avoids any duplication or inconsistencies, adheres to your style guidelines and meets your

corporate objectives.

Over the years my copy editing services have added value to a broad range of material, from newsletters

and employee handbooks to sales proposals and technical manuals.

Copy editing inherently includes proofreading which will identify any spelling, punctuation or grammatical mistakes. Or this is offered as a separate service if preferred.

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Call 07789 147542 or email
[email protected]

My degree in modern languages
and Diploma in Marketing from the Chartered Institute of Marketing are complemented by extensive domestic and international commercial experience gained working in-house for blue-chip companies.

My love of language – combined with an in-depth understanding of the marketing mix and search engine requirements – enables me to know not only what to say but also how to say it to maximum effect.

As a skilled wordsmith I pride myself on delivering a high quality, flexible, reliable and personal service which will meet your brief and the agreed budget. I am creative, versatile and conscientious, with meticulous attention to detail.

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