February 2012

In either scenario your copy would benefit from editing, preferably by a professional copy editor who can

step back and critique objectively.

Drawing on my knowledge of marketing together with my strong grasp of the English language I am able to fine tune your words into polished copy that reads fluently,

avoids any duplication or inconsistencies, adheres to your style guidelines and meets your

corporate objectives.

Over the years my copy editing services have added value to a broad range of material, from newsletters

and employee handbooks to sales proposals and technical manuals.

Copy editing inherently includes proofreading which will identify any spelling, punctuation or grammatical mistakes. Or this is offered as a separate service if preferred.

Maybe you have a clear idea of what it is you want your marketing material to say, but don’t necessarily know how to put it into ‘proper English’ or ‘marketing speak’. Writing may not be your forte, even though you are the expert on your business. Quite possibly you simply do not

have the time!

This is where I can help. As an experienced copywriter I can take your raw words and hone them into professionally crafted copy that

appeals to your target audience.
Or I can start with a completely blank piece of paper. The choice is yours.

Over the years I have produced copy
in a variety of formats for a broad spectrum of products and services for both business and consumer audiences.

My copywriting service includes:

• Website content
• Brochures & leaflets
• Newsletters (online or printed)
• E-shots

• Sales letters
• Product fact sheets
• Customer help sheets
• Articles
• Case studies
• Press releases

This list is not meant to be exhaustive. If you need something writing that is not mentioned, please just ask!

If you require optimised copy that is search engine friendly, then take a look at my SEO copywriting services.

AGCO Parts
Original equipment parts and service division of AGCO Corporation

AlphaQuad
Digital marketing agency

Area Interiors
Supplier of contemporary office and contract furniture

ChinaTech Sourcing
Sourcing and supplying manufactured components from China

Design2Light
Customised home automation design, installation and support services

Geotechnical Instruments
Manufacturer and supplier of biogas and landfill gas portable analysers

Green Electrical &
Maintenance Services
Electrical services and installations

Hampstead Skin
Facial aesthetics and skin care clinic

Simple Health & Beauty Skincare and toiletries to suit

all skin types

Telstra International
Global provider of managed network, hosting and data centre solutions

Totally Media
Publisher of lifestyle magazines

Please contact me if you would like
to see some samples of my work.

Article writing is a proven and effective way to build brand awareness whilst generating quality traffic and relevant leads to your website. And because the directory sites are regularly visited by ezine publishers seeking fresh content, your article may also gain free

exposure to a wide global audience.

However, in order to maximise the promotional mileage from

your articles, they need to be properly written in accordance with the published editorial guidelines, keyword rich and
of a high standard of English.

My experience as an article writer will ensure that all these criteria are met. Articles that I have written to date cover topics ranging from the benefits of promotional merchandise to management training for reservists.

If you prefer I can ‘ghost write’ articles on your behalf. This means that your name will appear as the expert author, thus boosting your personal and business credibility, along with all the other benefits of article writing.

My degree in modern languages
and Diploma in Marketing from the Chartered Institute of Marketing are complemented by extensive domestic and international commercial experience gained working in-house for blue-chip companies.

My love of language – combined with an in-depth understanding of the marketing mix and search engine requirements – enables me to know not only what to say but also how to say it to maximum effect.

As a skilled wordsmith I pride myself on delivering a high quality, flexible, reliable and personal service which will meet your brief and the agreed budget. I am creative, versatile and conscientious, with meticulous attention to detail.

Words can be persuasive, informative, educational or even amusing. But you only have a few seconds to capture the reader’s attention and convey
your message. So whatever function your words need to perform, every word counts.

My wide-ranging editorial services can help ensure that each and every word works hard for you – connecting to your target audience in an engaging

and user-friendly fashion.

Have a browse to find out how
your business can benefit from the specialist freelance writing and editorial services offered.

However many times you reread your
own words, the chances are that you’ll still see what you wanted to write rather than what you actually wrote.

This is when it pays to use the services of a professional proofreader, because first impressions really do count. Using a proofreading service is only a small outlay but it can make a huge difference to the way in which your company is perceived.

As an experienced and qualified freelance proofreader I will be able to check your words with an objective
and fresh pair of eyes. I am equally comfortable proofreading marketing collateral, such as websites and newsletters, as with more technically challenging documents like user manuals and service guides.

As part of my proofreading services, I also offer website validation. In addition to regular proofreading

of your web content – spotting any spelling mistakes, typos, inconsistencies or grammatical errors – this involves following every link and tab so that any glitches can be ironed out before you go live. The service is also available for existing sites.

If your requirements extend beyond those provided by a proofreader, please check out my editing or copywriting services.